The Rise Of Esports
The eSports industry has seen tremendous growth over the years, both in terms of viewership and revenue. The increasing viewership is what mainly contributed to the revenue growth. With the arrival of COVID-19, the nature of eSports has changed. The lines between eSports, livestreaming, and even influencer marketing have become blurred. People were required to spend time at home during the lockdown and so turned to livestreaming to spend their time. ESports has also experienced growth in several other aspects, with many of them interrelated in one way or another. The Esports Researchers expects that the number of occasional viewers will grow to 291.6 million. And that there will be 285.7 million eSports enthusiasts, making the total audience 577.2 million. ESports is growing across the globe. Mature markets like North America and Western Europe are continuing to grow. However, over the last year, audience numbers were most affected b...